6.25 Paper’s Birthday Bash


We are turning 5 this month and want to celebrate with all of you – our loyal and wonderful customers who give us the opportunity to grow. As a thank you for all your support over the years, we’re serving up some refreshments and treats, doing raffles all night long, giving away a coupon plus an extra special gift with each purchase and for the first 20 people after 6pm, there will be an extra special grab bag full of goodies!!

You are truly the spark that keeps 6.25 Paper going. Please come celebrate with us and make it a night to remember for our business and your growing downtown!

6.25 Paper’s Birthday Bash
Thursday, September 15th 2016

6pm – 9pm
40 Monroe Center, Suite 103, Grand Rapids, MI 49503

As a way to think about what the past five years have brought each of us, I asked our staff to share: 1. What is their favorite memory while working the store; 2. What is their funniest memory while working the store; and 3. What do you think makes our store so great…

1. One of my favorite memories is our first DIY Holiday gifts class, there was so much energy and it was fun to watch as people recognized their creativity and then were so excited to share their handmade gifts with family and friends. It felt meaningful and that there was a community being cultivated… people left as friends.
2. A funny moment I will always remember is when a 30 something man came in and picked out a card from our Naughty Midwest line with a sweet little cow illustration on the front. When he slid it across the counter and told me it was for his mom that grew up on a farm I suggested he read the inside, which said, “Milk me.” We both had quite the laugh and as you can guess, he opted for a simple Happy Birthday.
3. I love our variety and that there is literally something for everyone. I love that people feel at ease, that it is filled with laughter (because of our amazing cards) and that it is a place for inspiration and creativity.

1. I have too many favorite memories to single out just one. Without sounding too trite, I love helping people with ideas and finding just the right card. I love the “meet and greet” of working at 6.25 as we have some of the most interesting and friendly customers ever. I enjoy the touch and feel of paper so this is never a job but a spot that brings a certain energy and spark to my life. I also work with some pretty freakin’ amazing coworkers who never cease to astound me with their talents.
2. A man came in one day and spent quite a bit of time looking through the store-this is not typical of men since they usually want just a birthday or anniversary cards. After about 10 minutes he looked over to me and said “this is not a Hallmark store, is it”?
3. What makes our store so great is that we reach all customers, from the crayon table for little hands to keep busy while mom or dad shop, journal/planner people, calendar customers not to mention the myriad of cards for every occasion. I enjoy that we provide entertainment, free of charge, and so many people say this is the store they come to for a cool and edgy card.

1. There are so many things I love about 6.25 Paper, but my favorite part of the job is interacting with our customers, especially around the time of ArtPrize. ArtPrize brings a certain excitement to the air; everyone who walks into the store seems to want to talk about where they are from or the art they have enjoyed. Working throughout ArtPrize can be pretty hectic because so many people flood the store, but it also brings about a sense of pride in the Grand Rapids community. Last year Tarah and I worked a Saturday of Art Prize together and even though we were exhausted by the end of it, we walked out feeling proud of being able to share our store with so many people (having the highest sales day of the year probably helped with that feeling too:)).
2. I love listening and watching people’s reactions as they read the cards in our store. I still smile at the memory of two elderly women who began to browse the cards. After reading one of our more suggestive cards…one of the women called out to me, “Do you know what this says?!” Their giggles continued as they huddled together and proceeded to read almost every card in the store. As they left, they told me they were so glad they didn’t have their prude friend with them because it wouldn’t have been as fun:).
3. Even though our product is pretty amazing, the people in our store is what makes 6.25 such a unique space. Our staff is so welcoming and fun to be around that I consider them not just colleagues, but friends. The customers we interact with on a daily basis bring a sense of excitement into the store. I have never been in another space where customers actively talk about what they are reading; as staff, it is fun to be included in their running commentary about the cards and products we carry.

1. My most memorable moments are those turning points in our growth and development. I’ll never forget the feeling of the first couple weeks after opening during ArtPrize 2011 – the excitement, the new people and the feeling of not knowing what the shit I was doing or where this whole thing would end up. I also cherish our ribbon cutting with MoDiv, the first day for each new employee, and of course our wholesale successes at National Stationery Show 2015. One of my most favorite memories was when we moved to our current location 3 years ago (Oct. 2013). This was a huge financial transition for us, going from 700 sq/ft to about 1300 sq/ft. With the support and trust of Rockford Construction, being able to move next door to MoDiv was the perfect switch for us. And with the help of my staff, we got our hands dirty to do all the moving, cleaning, tear down, painting, setup, etc. ourselves. It was such a joy and an honor to have employees that were willing to get down to business during this time. I feel like these moments of transition, set the tone for our culture and comradery as we built this space together.
2. Literally, we laugh every single day at the store. We laugh at new cards coming in, we laugh with customers who are experiencing our store for the first time and most of all we laugh at each other (often at me and my daily mishaps). I cannot think of just one moment, but I usually laugh the hardest when one of my staff comes to the back room to tell me something and I’m so intensely focused that I get startled — almost every time. If you ever here a shrill coming from the back, don’t be alarmed.
3. I rarely work the front of the store anymore – but when I do, I’m reminded of the happiness we give to our customers and of the amazing support they provide to us. Our customers not only come in to find that special card or gift, but our regulars often stop in just to say hi or to take a break from work and read new cards when they need a laugh. The store has organically evolved into a little micro-community. Something I could not create, but has perfectly grown over time with the help of our wonderful staff. I love this about the store – I love feeling connected to downtown GR and the people who live it.

1. One of my favorite memories is pretty much attending any of our classes. There’s always a fun loving group of people, it’s such a relaxed atmosphere, and it feels like everyone leaves feeling a little surprised with how well a project turned out (like with shaving cream marbling, ha!)
2. A re-occurring funny memory is that whenever I go to the back to ask Abbey a question, I’m bound to scare the shit out of her without even trying.
3. The selection of cards really make our store great, there’s a lot of humor and sass that gets a great reaction. It’s so great to hear people laugh in store and knowing they’re having a great experience and seeing people bond over it.

Dayle (employed during our first year in 2012):
1. I loved meeting all the MoDiv folks. It was so nice to come in a feel like part of a family. I also met Zoie at MoDiv. Coolest memory: when Kate Pierson from the B52s came in.
2. Me trying to wrap anything and make it look nice. Lol!
3. The family and the laughs.

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